Does email marketing even work? Should you invest in it? What is the status of Email Marketing in Kuwait?
Those are 3 questions. Lets break them apart and answer them like one at a time (like of the brothers used to say!)
1). Does email marketing even work?
Abso-damn-lutley! Done right, will give you the best return on your digital marketing efforts. Since 2009, I’ve used this kind of marketing in Kuwait to build a training business that teaches people just about everything from sales to NLP. And how did I do? Emails only. We didn’t have the power of social media and Google Display was still evolving. And if you want to even go back further, I built a very profitable online publishing business back in 2004! Yup, I sold to over 90 countries around the world using only the power of email. So, with that being said, if you don’t utilize this power medium and don’t develop your mailing list, you are leaving heaps and heaps of money on the table. Don’t believe me? Take a look at World Seafood Directory and you will know what I am talking about.
That takes us to the next question…
2). Should you invest it in?
That’s not a serious question, it is? Really? Yes, without a doubt! Develop you email marketing list and communicate. Its free. Just needs a little effort, a few inexpensive tools and you can collect user emails everyday. I’ve run into this question time and time again and here’s how I answer it: I can use email marketing today in 2017 and make another US$ 100,000 by the end of the year. Good enough reason for you? Good. And if you devise your own methods, contact the Brothers 7 and we will get you started in 3 days or less. Any other excuses?
3). What is the status of email marketing in Kuwait?
Overrun by Spam! That is the sad reality. I’ve seen almost every major bank, multi-national brand and just about any company you can think of indulge in unsolicited SPAM. This is just lazy work. Using a third party broadcast company to send our your message to an unknown audience…ughhh! Who authorized that? And of course, the poor sender gets no results whatsoever.
If you are reading this post, I congratulate you. You are on the first step to start your killer digital monster. In my next post, I will offer you a step-by-step guide on how you can get started.